Bright Strategies, Better Results
With fresh perspectives for your most frustrating challenges, we help marketing and sales teams to achieve their goals through strategic and hands-on support.
Services We Provide
Digital Marketing Strategy
We're here to support your marketing strategy from KPI development, to lead generation, clever campaign ideas, conversion optimization, and more.
Marketing & Sales Alignment
Bright Strategy helps your marketing and sales team to become fully aligned to improve close rates and boost your revenue.
HubSpot Optimization
Leverage the full power of your HubSpot account in order to streamline operations, track key metrics, and hit your goals faster.
Content Development
We help you create a clever content strategy that engages audiences, inspires action, and converts prospects to customers.
Why Bright Strategy
We give you the insights and support you need, without the annoying consulting fluff.
Communication
By empowering teams to better communicate their needs and insights, Bright Strategy helps organizations hit their goals by improving internal and external communications.
Strategic Projects
Bright Strategy is dedicated to identifying project work that will generate significant improvements to the core metrics that are important to you and your leaders. We make sure the work completed ties directly into measurable results.
Hands-on Support
Bright Strategy offers hands-on support in executing project work in addition to strategic guidance. This allows project work to fit into your team's existing work capacity.
Who We Are
Caroline Cooke
Founder, Bright Strategy
Caroline an experienced digital marketer who enjoys the many facets of modern marketing, such as developing effective strategies from qualitative and quantitative data.
Having served as an Inbound Consultant on HubSpot's Professional Services team as a trusted advisor to top customers, Caroline is experienced in helping organizations execute successful marketing, sales, and service strategies through goal-oriented conversations and hands-on working sessions.
Caroline leverages her equally balanced right-brained and left-brained nature to help clients to develop creative campaigns that drive demand, analyze performance, as well as optimize processes and existing initiatives.
What People Say
"Caroline's consultancy at HubSpot was exemplary. Her strategic insights, industry knowledge, and efficient communication significantly boosted our marketing strategies. She seamlessly integrated into our team, meeting deadlines with high-quality work. Caroline's proactive problem-solving and positive attitude made her a valuable asset. I highly recommend her for any project."
"Caroline is a natural leader and is able to step in and offer customers the strategy, structure, and guidance they need to navigate change within their organization and hit their business objectives. Her "fresh eyes" and tactful approaches to change management provide teams with impactful perspectives and focused direction. Caroline's diligent work ethic, along with her high emotional intelligence, allow her to proactively build constructive relationships with those both similar and different to herself, which has earned Caroline enormous trust and respect from everyone around her. "
"Caroline supported our marketing efforts from an analytical and strategic perspective across multiple departments. She was always bringing up new ideas and insights."
"I'd highly recommend working with Caroline Cooke. I leveraged Caroline's services to help create an eBook for my company. Caroline added significant value to the creative aspects of the project including strategic use of humor. She thoughtfully respects the brand and readers while staying really funny. Additionally, Caroline improved the general communication of several important ideas we were trying to convey by adding clarity and brevity. Caroline brought a rare mix of creativity and attention to detail to the work."
"Caroline did a great job energizing our brand and message with her unique blend of levity and incisive commentary. She is in a rare breed of creative professionals that is able to combine good marketing ideas, with a mind for execution, and a focus on business objectives and quantifiable, near term outcomes. She is motivated, responsible, and a pleasure to work with."