Helping teams work better together.

We ensure that your handoff process is aligned, optimized and sets your team up for success. We prioritize automation, communication, speed, and personalization with prospect's experience in mind. 

Agreeing on expectations and support levels from both teams is foundational to team alignment. Bright Strategy serves as a neutral third-party to help teams reach consensus faster, with less friction. 

At the heart of marketing-sales alignment is strong communication. Setting up structured avenues for feedback between teams ensures that knowledge, results, and insights are being shared and actioned.

With marketing and sales teams, it's important to report on outcomes both individually and holistically. That means independent and shared KPIs with reporting that can be easily accessed by both teams. 

The more admin work sales teams are doing, the less they can focus on selling. On the flip side, that admin work is essential. We focus on how to make admin work efficient, automated, and effective.

A core element of sales enablement is providing teams with effective collateral, templates and insights. Bright Strategy supports your team in determining the right tools and touchpoints to help sales close more deals.

It's critical that your sales reps know how to use HubSpot effectively and efficiently. With a multitude of tools and internal processes, Bright Strategy ensures your sales reps are empowered to succeed.

Is your sales process as smooth as it can be? Every sales process deserves a fresh set of eyes to identify opportunities to increase deal velocity and close rates.